擁有屬於自己的畫廊是不少藝術愛好者的夢想。每天欣賞和分享喜歡的藝術品，何其寫意？只是，這或許是個美麗的幻想而已。當一個人把藝術作為事業或靠它謀生，就必須明白經營畫廊並不等於挑選幾幅佳作掛於客廳。因為除了個人喜好和與眾分享，這還是一門商業經營，要有資金才能生存。也因此，畫廊絕不能無視市場溝通的重要性。

商業的藝術是商品與顧客之間的溝通。這套用在藝術品與觀賞者的關係上，畫廊便成為兩者間不可缺的橋樑。「經營 畫廊是希望它能連繫藝術家與觀賞者，成為藝術創作與市場的橋樑。作為藝術家，跟本地市場溝通是必要的。」 Continue reading 在畫廊與藝術家之間

While art play is personal and romantic, running an art business is often not. Calculation and business strategy count to the success of the business. Meyer has suggested that the organization of gallery business is like a highly complicated matrix where marketing strategies become very important. Meyer addressed this business model specifically to the operation of a gallery as he sees art products are special … Continue reading Marketing Model of Art Gallery Business

Introduction – Where Does the Line Lie? Establishing one’s own gallery may be the ultimate dream of the incalculable art-lovers and artists out there. Yet before jumping into the romantic idealization of such, one must acknowledge that running a commercial gallery may not be as free and simple as acquiring personally-favored works to hang in your apartment. After all, galleries do not merely display and … Continue reading Communication between Artists and the Galleries